Content Marketing- Noisy Content vs Transparent Content

In content marketing there is a saying, “If it smells funny don’t eat it!” With any content. If people are talking but not telling you anything but “BUY”, it smells funny. If they aren’t sharing their best stuff but holding it back, don’t buy. What ever they are selling is not deep enough to do […]

Attention Please!

Attention Please! There is an old commodity that is becoming scarce. I’m talking about attention, it is the act of taking notice of being with, of reading what you write, listening to what you say, seeing what you do, looking at what you produce. Wikipedia discribes it as: “Attention is the cognitive process of selectively […]

The Value of Digital Content

People don’t value digital files the same way they value the physical stuff in the same medium. Think about a print of a photograph or a jpg file, a CD or digital set of mp3s, a printed and bound book or an ebook. What if each blog post had a digital book cover. If each […]

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