Steven Pressfield quotes; From “The war of art”

Steven Pressfield quotes; From “The war of art” Fear is good. Like self-doubt, fear is an indicator. Fear tells us what we have to do. The professional tackles the project that will make him stretch. He takes on the assignment that will bear him into uncharted waters, compel him to explore unconscious parts of himself. […]

The Power Of Habits by Charles Duhigg – Book Notes

The Power Of Habits Basil ganglia- an old part of the brain that stores routines. Like a program of behavior patterns. It is part of the core lizard brain that is deep beyond thought and once (1ce) programed the program never goes away but waits for the proper queues to activate the routine. Claude Hopkins […]

Made To Stick By Chip and Dan Heath

Made To Stick The mnemonic to being sticky, SUCCESS! 1. Simplicity – strip an idea down to being both simple and profound. 2. Unexpedness – a surprising twist. 3. Concrete 4. Credibility 5. Emotions- make people feel something. 6. Stories- this is how people learn best. It is the mental flight simulator. “The curse of […]

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